London based agency, Media Bounty’s first step was to undertake a social audit for the brand. Following this, the team focused their attention to supporting the new product launch through a paid media strategy. This strategy leveraged branded content in a bid to drive awareness of the new KIND Protein range across relevant audiences on Facebook and Instagram.
KIND believe that if you can’t pronounce an ingredient, it shouldn’t go into your cupboard, let alone your body. That’s why KIND snacks are made from whole nuts, fruits and spices bound together with honey. The new KIND Protein range is handmade, with 12g of protein in each bar and is available from Amazon, Whole Foods Market and select Sainsbury’s Locals.
Media Bounty’s account director, Charlie Bennett said: “Our initial strategy work with KIND allowed us to study the brand and products. We’re delighted to now be part of the new protein range launch and to build our partnership with KIND.”
John McManus, UK Marketing Manager at KIND, added: “Media Bounty created a comprehensive media strategy around launching our new KIND Protein bars and offered their expertise at each step of the process. Their commitment, high quality delivery and creativity makes them a valuable partner for us.”