Asda trials pizza delivery service in partnership with Just Eat


Asda has announced it’s now trialling in four stores its first pizza-delivery service in partnership with Just Eat, a leading global marketplace for online food delivery.

The delivery service which has already been trialled for nearly a month in Killingbeck in Leeds delivers within approximately a two-mile radius of the store. Customers can now order a selection of pizzas from the Asda Kitchen, in-store Diner priced at just £6 for a 16” pizza.

An extension of the trial is now being rolled out to three other stores in Beeston, Wakefield in West Yorkshire and Livingston, Scotland and will start from 19th November 2018.

Orders are placed online via the Just Eat food app and it then goes directly to the Asda store, freshly cooked in the in store diner and then delivered directly to your door.

The pizzas which are extra-large at 16” come in a variety of flavours including Margherita, American Sizzler, Pepperoni, Vegetable Supreme. There is also a special £15 meal deal that includes any pizza, 4 sides, 1 drink, dessert & dip.

The delivery service is available from the Asda Kitchen from lunchtime onwards, however, customers can also buy the pizza’s from the diner in store to choose to eat in or take away.

James Ainger, Asda’s Senior Buying Manager, said: “We are really excited to be trialling this new service in our store in Killingbeck, along with plans to roll out to three more stores later this month. We know our customers love Asda pizzas and now they can have them delivered to their doorstep.”

Asda and Just Eat said that if the trial is successful they will look to continue the rollout to more stores.

A Just Eat spokesperson added: “We have partnered with Asda on a localised trial for takeaway delivery in Leeds. This is part of our mission to offer customers the widest choice possible and we will continue to assess the results to determine whether we can expand our partnership further.”