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O2

O2 launches fitness tech campaign

Blue Chip has been helping get O2 off to a running start in 2019 by developing a campaign to support sales of its fitness accessory range. Working with high-end sports...

TRO

TRO launches well-being initiative

Omnicom Experiential Group agency, TRO, is making its workforce well-being a priority with the launch of a new initiative in collaboration with POINT3 Wellbeing....

Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate ‘The Science of You’.

Yakult celebrates ‘The Science of You’ with new on-pack promotion

Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...

PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018, after a successful trial at the end of 2017.

PayAsUGym launches brand partnership program

PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are.

Lucozade Sport launches Move More Win More promo

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are,...

Leading sports nutrition brand, Maximuscle, saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the brand’s stand included a sampling bar featuring an array of new products, free giveaways, fitness challenges and appearances by leading sports and fitness personalities.

Maximuscle ‘Make Gains’ at BodyPower Expo

Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first...

National pet charity Blue Cross has created a new fitness bootcamp, Work Out Like A Dog, designed to help humans understand and appreciate the health benefits that dogs get from their favourite outdoor activities - by literally having people take on the role of dogs.

Blue Cross ‘Work Out Like A Dog’ bootcamp

UK pet charity Blue Cross has linked up with a PT and fitness instructor to create a new fitness bootcamp, Work Out Like A Dog, designed to help humans understand and...

branston-pilgrims-new

Bosch Athlet TomTom Spark Promotion

Household appliances company Bosch is running a promotion offering a free TomTom Spark GPS fitness watch, worth £149.99, when they purchase a Bosch Athlet vacuum...