Household appliances company Bosch is running a promotion offering a free TomTom Spark GPS fitness watch, worth £149.99, when they purchase a Bosch Athlet vacuum cleaner.
The TomTom Spark GPS fitness watch can accurately monitor physical activity, performance and heart rate and is also an MP3 music player, so consumers can listen to their favourite tracks while cleaning the house.
The campaign was put together for Bosch by London-based promotional agency, TLC Marketing UK.
Rebecca Ness, Trade Marketing Manager at Bosch, says: “This is a great example of how we make consumers lives easier and turn everyday tasks into pleasant and fun experiences while simultaneously tapping into current health trends.”
Martin Covill, Business Director at TLC Marketing, adds: “The Bosch Athlet TomTom Spark promotion is an innovative way to attract Bosch customers. Brands are starting to take advantage of the current digital health trend and so we wanted to reward Bosch customers with a high-quality gift they can use any time, for any activity. As the Athlet is cordless, the TomTom Spark will accurately track your performance while doing the vacuuming, making housework that little more rewarding.”
The campaign will be communicated through POS and runs until the end of October 2016.