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Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes a long way, says Richard Barnes, MD of Promotions at Brand & Deliver

Can programmatic make the perfect partnership?

Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...

Specialist entertainment and partnership marketing agency Brand & Deliver has been appointed by international media company Coolabi Group to secure UK brand partners for its multi award winning CBeebies show, Clangers.

Brand & Deliver to handle Clangers partnerships

Specialist entertainment and partnership marketing agency Brand & Deliver has been appointed by international media company Coolabi Group to secure UK brand partners...

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience.

Lego, Primesight take ‘gold spot’ ads into cinema foyer

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...

Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of Ghostbusters on DVD & Blu-ray on November 21st 2016. The partnership campaigns were put together and managed by Sony’s agency, Brand & Deliver.

Sony Ghostbusters partnerships for retail launch

Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of...

This Halloween, UK cab comparison site minicabit is teaming up with Sony Pictures to give wannabe ghost hunters the chance to win a once in a lifetime chance to ride shotgun in the iconic Ghostbusters car.

minicabit Ghostbusters Ecto-1 promo

This Halloween, UK cab comparison site minicabit is teaming up with Sony Pictures to give wannabe ghost hunters the chance to win a once in a lifetime chance to ride...

Hovis has linked up with Trolls, the latest film from DreamWorks Animation, for an on-pack promotion offering the chance to win a family holiday to Los Angeles, where they will also visit the DreamWorks and Fox studios. The promotion is appearing on eight million loaves of Best of Both and is already in store.

Hovis toasts Trolls movie with promo

Hovis has linked up with Trolls, the latest film from DreamWorks Animation, for an on-pack promotion offering the chance to win a family holiday to Los Angeles, where...

The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two -- Müller and Aero – running on-pack prize promotions. Bridget Jones’s Baby went on release in cinemas last month.

Bridget Jones’s Baby promotions

The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two — Müller and Aero – running...

Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment of Jonathan Bonnett, former Director of International Promotions at Paramount Pictures International and Head of Group Marketing Partnerships at Merlin Entertainments, to run it.

IMS Agency adds partnerships division

Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...

Ros Carmoody has been promoted to Partnerships Director at creative marketing agency Brand & Deliver, and also joins the Executive Board. In her new role, Carmoody will oversee all partnership accounts at Brand & Deliver including Sony Pictures International and all major UK Distributers, including Disney, Universal, Paramount and Warner Bros.

Brand & Deliver puts Carmoody on board

Ros Carmoody has been promoted to Partnerships Director at creative marketing agency Brand & Deliver, and also joins the Executive Board. In her new role, Carmoody...