Tag: Cheil, competition, competitions, experiential, mobile, prize draw, prize draws, prize promotion, Samsung, shopper, shopper marketing, shopping centres, virtual reality, VR, Westfield
Samsung Galaxy Studio attracts 330,000
Apr 05, 2016
Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...
Foster’s Official Lager of England Cricket
Mar 29, 2016
Foster’s lager is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s...
Firestone opens stage for new acts
Mar 23, 2016
Tyre brand Firestone is offering unsigned acts the chance to showcase their skills to more than 15,000 people, courtesy of a unique partnership with Birmingham’s...
The Color Run Presented By Skittles 2016
Mar 15, 2016
The Color Run Presented by Skittles UK event series, which will be taking place in five cities throughout the UK this summer, has announced that Renault, Capri-Sun and...
Coral ‘Greatest Show on Turf’ at Cheltenham
Mar 15, 2016
Coral is bringing circus thrills to this year’s Cheltenham festival with a campaign designed to get punters to choose it as their bookmaker of choice at the...
TRO launches TRO Retail division
Mar 11, 2016
Experiential and event specialists TRO have launched a new division, ‘TRO Retail’, which will offer a 360° service focusing on creating experiences specifically in...
Candy Crush creates ‘Bouncingham Castle’
Mar 08, 2016
King Digital Entertainment launched the latest installment of its global mobile gaming phenomenon, Candy Crush, in London last week with a specially-built adult bouncy...
UEFA EURO 2016 Trophy Tour
Mar 02, 2016
UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France between April 1st and June 9th, carried on a special...