WWF, the world’s leading independent conservation organisation, is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers.
Details of the activation are yet to be announced, but the campaign will see BEcause support WWF’s work to protect this iconic big cat by raising awareness and encouraging donations through a series of live brand experiences.
The campaign follows the recent positive news that wild tiger numbers have increased for the first time in conservation history.
Kerry Blackstock, Director of Public Fundraising at WWF-UK, said: “We’ve been extremely impressed with BEcause’s combination of creative imagination, technical skill and passion for our cause. We’re really looking forward to working together to deliver a truly outstanding experiential campaign this summer.”
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through its engagement with the public, businesses and government, it focuses on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive.
Photo © naturepl.com/Anup Shah/WWF