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Super Bowl Experience of a Lifetime

The promotion agency Umbrella briefed B Corp prize provider The Happy Prize Company to deliver an experience for the online car seller, cinch.  Cinch are official...

The Promotional Power of Wanderlust

A client recently asked the question, ‘what does the future of travel promotions look like?’.  It is a question I, and many of my colleagues and industry peers,...

Why the road less travelled is best for your next travel incentive

Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...

TENA Extra gives customers the chance to win restaurant gift cards, spa treatments and more

Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with...

Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for Festival visitors, covering both the Jaguar and Land Rover marques.

Jaguar Land Rover celebrates with Goodwood Top Trumps prize game

Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for...

Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with a new on-pack campaign, which will also feature across Sprite, Fanta and Dr Pepper for the first time.

Coca-Cola runs biggest-ever summer campaign across key brands

Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with its biggest-ever on-pack summer campaign, which will...

Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company

Money can’t buy you love

Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company A typical FMCG brand’s customer retention strategy relies...

Michael Chambers, Director, Cloud Nine

My Life in Promotions: Michael Chambers, Cloud Nine

Promomarketing.info’s ‘My Life in Promotions’ feature shines a spotlight on the people who make the promotional marketing industry work so well – the heroes of...

To celebrate Mother’s Day 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition.

Thorntons launches ‘Pass The Love On’ Mother’s Day promo for retailers

To celebrate Mother’s Day on Sunday 11th March 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition, offering...

Water brand Highland Spring is running a new on-pack campaign that celebrates everyday bravery, offering 10,000 experience prizes that promise ‘Life, with added H2Oomph’.

Highland Spring runs ‘Life, with added H2Oomph’ prize push

Water brand Highland Spring is running a new on-pack campaign that celebrates everyday bravery, offering 10,000 experience prizes that promise ‘Life, with added...