Tag: company news, CRM, data, digital, loyalty, Proximity, Proximity Worldwide
Omnicom names new senior leadership for Proximity Worldwide
The newly created Omnicom Precision Marketing Group has announced two management appointments at digital, direct and CRM network Proximity Worldwide. Doug Worple,...
Kaspersky Lab runs ‘Data Dollar’ pop-up shop to highlight value of personal data
Cybersecurity firm Kaspersky Lab is running an experiential pop-up shop, The Data Dollar Store, at London’s Old Street Station on September 6th and 7th, in an attempt...
TWE targets Male Millennials with “The Banished” red wine and AR app
Treasury Wine Estates (TWE) has unveiled the latest product in its Male Millennial wine range, “The Banished”, and added an Augmented Reality app for its 19 Crimes...
Burger King offers ‘Mystery Burgers’ in France and free food for sacked workers in US
Burger King has launched a new ‘Mystery Burger’ promotion in France, which offers consumers the chance to get a random product from the fast food chain’s 10...
New digital receipt validation service, SwiftReceipt, launches in UK
SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for...
Panasonic runs Spider-Man movie on-pack promo
Panasonic has launched an on-pack promotion in the UK in conjunction with the release of the Sony film, Spider-Man: Homecoming. The promo offers consumers the chance...
Flora teams up with food influencers for dairy-free flavoured spreads launch
Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off’s Benjamina, for the launch of its new...
Hyperion Adjusters sells majority stake, unveils new website
Hyperion Adjusters, which provides specialist promotional marketing insurance and risk management products for brands and agencies, has sold a majority interest in its...
CURB helps Virgin Media celebrate Bolt’s final 100m race with virtual victory lap
As Usain Bolt prepared to run his last ever 100m race, Virgin Media celebrated the fastest man on the planet by using state-of-the-art projection technology to beam Bolt...
Walkers ‘Choose Me or Lose Me’ flavour campaign
Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap...
