Tag: digital, experiential, IMC Awards, industry, industry awards, industry news, Institute of Promotional Marketing, IPM, IPM Awards, on-pack, on-pack promotion, partnership, partnership marketing, partnerships, shopper, shopper marketing, Sodexo
Time to shine – IPM Awards 2018 entry opens!
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...
Cadbury give fans the chance to win a day with a Premier League ‘Legend’
Cadbury’s second phase of its partnership with the Premier League kicks off this month with a ‘Win a Legend’ promotion targeting consumers across the country....
Quaker Oats offers £10,000 prizes for inspirational porridge creations
Quaker Oats is running an on-pack promotion offering 10 consumers the chance to win £10,000 (or €10,000 in the Republic of Ireland) by submitting photos of their...
Clipper links with Seed and Bean for on-pack promotion
Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack promotion; available...
Budweiser Prohibition no-alcohol beer in Tesco sampling for Xmas driving safety push
AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home...
Tesco hyper-local ‘However you do your Christmas’ DOOH campaign
Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...
Fridge Raiders partners with Call of Duty WWII
Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that...
Aptaclub launches Christmas Wishes campaign in support of Mummy’s Star charity
Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky...
Kraft Canada helps Canadians bridge distance with WiFi enabled teddy bears
Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy...
Carphone Warehouse launches £10m giveaway promo
Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November...
