Tag: content marketing, digit, experiential, mobile, mobile networks, mobile phones, shopper, shopper marketing, shopping centres, telecoms, Three, virtual reality, VR, Westfield
Three partners Kinetic for VR experience for shoppers in London and Birmingham
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on...
Cobra ‘Brewed smooth for all food’ campaign partners London Food Month
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for All Food’...
McDonald’s, Cadbury, Capital link with Fusion Festival
McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool....
Lucozade and TfL create contactless payment bottles to support ‘Find Your Flow’ campaign
Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and...
Clipper turns up volume with Flavour That Sings experiential
Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an experiential event focusing...
CURB names Adam Azor as Managing Director
Creative technology and innovation agency CURB has appointed Adam Azor as Managing Director. Azor (right of picture) joins CURB from Jack Morton Worldwide where he was...
Cadbury launches ‘Adopt a Cow’ promotion
Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal. The...
Y&R develops unique AR app for Swiss retailer Migros
Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and...
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
‘Content is King’ – or is it?
Apr 18, 2017
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...