Topgolf has created three social films to show that its all-inclusive entertainment venues are a regular ‘to do’ for all social groups. Twelve Agency has created a national campaign leveraging the US Topgolf platform ‘Go out swinging’. The result is three films rooted in three key audiences that dial up relatable humorous human moments. We see Gary at his work party bonding with his team, Stan celebrating his 18th birthday trying to compete with his family and finally Mindy attempting to impress her former Uni love interest.
Launched this week, the social campaign will be rolled out across Facebook, Instagram, YouTube and Snapchat.
Michael Hay, Regional Marketing Manager at Topgolf, said: ‘We really wanted to share the message that Topgolf is open to everyone, whatever your level and whatever the occasion. It’s a key time for us as social culture has moved beyond just going down the pub, and Topgolf is ideal for groups looking for experience-led get togethers. Being part of a wider global campaign, it was really important for us that the films nailed the British sense of humour and didn’t feel like a lazy adaptation, and I think Twelve has really achieved that with these films.’
Kate Knight, Group Account Director at Twelve Agency adds: ‘By using humour and characters people can instantly identify with, we’ve shown how Topgolf can be enjoyed by everyone. The stories are playful and easy to digest, perfect for bringing to life across social platforms.’