Grey Goose has popped up in Covent Garden’s East Piazza, inviting consumers to celebrate moments big and small throughout the summer. Delivered and built by agency, Wasserman, the ‘Live Like Summer Never Ends’ terrace by Grey Goose Vodka is the al fresco cocktail destination, playing host to unexpected moments, live music and sub-zero cocktails
As the next instalment in the ‘Live Victoriously’ programme of events, the ‘Live Like Summer Never Ends’ terrace allows consumers to treat themselves, by providing a variety of experiences and spontaneous moments.
Grey Goose provides consumers with a spontaneous performance and the opportunity to experience the world’s first sub-zero cocktail draught tap system. Showcasing four different flavours of Espresso Martini including, Grey Goose La Poire, Grey Goose L’Orange Chocolat, Grey Goose La Vanille and Grey Goose Original. Consumers can take part in bookable cocktail masterclasses, teppanyaki ice cream cocktail experience where guests can get their favourite cocktail frozen and rolled into a Grey Goose treat and bookable areas to enjoy cocktails with friends
The pop up kicked off with Sushi Samba, followed by the newly opened Covent Garden Cocktail Club, Grind and Balthazar. With every bespoke cocktail purchased, a golden ticket will be issued with one lucky consumer each week winning an experience at the partner venue. Throughout their residency each of their partners will be bringing unique entertainment, food pairings and masterclasses.
Alongside the extensive programme, a versatile cocktail menu will be on offer including the Grey Goose x Maison Labiche collaboration Paris to Pampelonne cocktail.
The ‘Live Like Summer Never Ends’ Terrace is open until Monday 19th August.