August 2019

Desperados ignite the party with paintworks this festival season

Desperados invite festivalgoers to trial a complimentary, unique body marbling experience at selected UK festivals this summer.

The Desperados Paintworks festival activation, developed by award-winning creative agency Twelve, will welcome those who dare to express their creativity with UV body art throughout the day and offer free samples of the refreshing taste of beer with a kick of tequila.

Paintworks launched at We Are FSTVL, encouraging festivalgoers to ignite the festival spirit by creating their own body marbling pattern with the distinct vegan-friendly organic paints. Once the sun sets, the patterns comes to life with the UV paint radiating amongst the crowds, allowing partygoers to enter a colourful world this festival season.

Paintworks is part of Desperados latest campaign, establishing them as an iconic party beer for a new generation of festivalgoers. Desperados will be activating this experience at BoomTown (7th-12th August), Elrow London (17th August) and South West Four Festival (24th-25th August).

Festivalgoers can share their body marbling experience on social media using #WeAreTheParty @Desperados.

Izabela Glodek, Brand Director for Premium Beers at Heineken UK, said: ‘As the original tequila-flavoured beer, Desperados has always stood for wild experimentation and creativity. And 2019 will be no different with Desperados Paintworks igniting the party with unique body marbelling that will illuminate festivals and create epic party moments for the thousands.’

Amy Ritchie, Client Services Director at Twelve, said: ‘Festivals are an opportunity for people to escape and live their alternative lives. Where they dance into the night with strangers, dress up in clothes they otherwise wouldn’t, put on their glitter and party paint. Desperados Paintworks taps into these key need-states for festivalgoers elevating and igniting their night.’

You can see the video showcasing body marbling here: https://edelmanftp.box.com/s/vczp4wjmcelrm7bz7dz2kjjgn4ynromq