Movie fans across England, Scotland and Ireland visiting selected Vue Cinemas are being offered free samples of new Pop’n Sprinkle popcorn flavouring.
Available in salt & vinegar, candy caramel, cheesy onion, sweet chilli, creamy butter and sour cream & chive varieties, Pop’n Sprinkle comes in sachets which consumers simply tear open and sprinkle over their popcorn and shake lightly.
The new campaign, run by face-to-face marketing specialist StreetPR, gives cinema-goers at selected Vue sites the chance to sample the delights of Pop’n Sprinkle for free.
The brainchild of popcorn-loving South Africans Shannon Teague and Michèle Duplessis, Pop’n Sprinkle was created because the pair missed the huge variety of popcorn flavours available in their home country when they moved to the UK.
“We were accustomed to flavoured popcorn from a very young age,” says Teague. “We loved the popcorn at cinemas almost more than the actual movie itself. After moving to the UK a few years ago you can imagine our disappointment when we realised there were only two options and we decided to do something about it. Our flavours contain no MSG or artificial colouring and are a perfect accompaniment to freshly popped homemade popcorn, standard microwave popcorn and cinema popcorn. They also taste great on fries!”
Michael Hamilton Brown, Client Manager at StreetPR, adds: “Pop’n Sprinkle is now available at Vue cinemas up and down the country, and when launching a completely new product, it’s vital that people get the chance to try it out for themselves before they buy. Our trained brand ambassadors will introduce cinema audiences to Pop’n Sprinkle, showing just how easy it is to transform their popcorn, letting them try the different varieties and daring them to mix and match flavours to create different taste combinations.”
StreetPR will be taking the Pop’n Sprinkle campaign to selected Vue cinemas in Edinburgh, Dublin and London (Fulham Broadway, Romford, Westfield Stratford and Westfield Shepherds Bush).
Launched by entrepreneur James Rix in 2012, StreetPR is the biggest individual supplier of staff to London’s competitive nightlife industry and in recent years has expanded to supply promotional staff and brand ambassadors to gyms, hotels, restaurants, event and festival organisers, retailers, sports and event stadia, the public sector, FMCG brands, telecoms and tech companies.