Tag: automotive, BMW, cars, event marketing, experiential, influencer marketing, influencers, music, Omnicom, partnership, partnership marketing, partnerships, sports, TRO
BMW chooses experiential for adventurous X2 launch
Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity...
BMWi partners Selfridges for sustainability drive
Shoppers at iconic London department store Selfridges are being offered free chauffeured drives to and from either the Selfridges’ flagship store on Oxford Street or...
BMW, MINI name TRO agency for Goodwood
TRO has been appointed by BMW and MINI to deliver the car brands’ experiential campaigns at Goodwood Festival of Speed for the next two years. TRO won the business...
BMW and MINI win for Purity
Staffing agency Purity has been appointed as the official supplier of event staff to BMW and MINI. The announcement follows a competitive pitch in which Purity secured...
