Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to receive a free superhero-themed Marmite egg cup with every purchase.
Shoppers need to buy promotional packs of Marmite – with the word ‘Marmighty’ splashed across the front – then find the unique code under the lid and go online to mighty.marmite.co.uk to redeem the offer. People can use as many codes as they want, but have to buy a new jar for each one. Consumers will be able to choose from a choice of two designs – red and blue – as part of the claim process. The promotion is open until August 31st 2016.
Philippa Atkinson, Marmite Assistant Brand Manager at Unilever UK, says: “We’re excited to be launching our superhero Marmighty egg cups and we’re confident these will help us communicate how Marmite, which is rich in B vitamins, is a hearty breakfast spread that is guaranteed to give your breakfast some ‘oomph’. The giveaway is also a great way for us to engage a younger audience and inspire them with new ways to enjoy Marmite during breakfast occasions such as Marmite soldiers and eggs.”