Soft drinks brand innocent, which is owned by Coca-Cola, is supporting its recently-launched innocent Bubbles range with an experiential roadshow and sampling campaign across London.
A branded vehicle, the innocent Bubbles Canteen, will provide the focus of the campaign, which will start on Monday September 18th on Electric Avenue in Brixton and will then tour London for 18 days up until Sunday October 7th.
The campaign was created and executed for innocent by ‘real world’ marketing agency Sense.
innocent Bubbles is described by innocent as a lightly sparkling blend of pure fruit juice and spring water. It comes in three flavours, Lemon & Lime, Orange & Lime, and Apple & Berry. It was launched in Apreil and is being positioned as a healthier alternative to traditional carbonated soft drinks.
Jamie Sterry, Brand Strategy and Activation UK for innocent, says: “At innocent we’re committed to helping people live well, through what we make but also what we do. The innocent Canteen is an example of this as it gives drinkers the chance to try one of our new refreshing innocent bubbles during their busy day.”
Anne Ellefsen, Senior Account Manager at Sense, adds: “We’ll be educating consumers about new innocent Bubbles and distributing over 300,000 cans. With such a new and original product, it’s great to get people trying it first-hand so they can taste how perfect it is with lunch or as a tasty afternoon treat, and pass their experience on to their friends and relatives by word-of-mouth.”
innocent Bubbles are available in recyclable 330ml cans and can be found in all major supermarkets and Boots, RRP £1.29.
Sense is an agency that specialises in helping brands do exciting things in the real world, to create authentic communications across the marketing spectrum. It manages campaigns from strategy to evaluation.