During the campaign, everyone who buys a promotional pack is guaranteed a prize or reward from Pizza Hut Restaurants. These will range from free pizzas, free desserts and free side orders to money-off vouchers for restaurant meals, with the reward worth much more than the price of the pack itself.
To enter, consumers must purchase a participating promotional pack of Golden Wonder during the promotional period, then visit www.winwithgoldenwonder.com and enter the unique 10 digits alpha/numerical code found on the back of individual promotional packs or on the inside of the outer wrapper for multipacks. They will also have to provide their name, date of birth, title, country of residence and a valid email address.
There are 1,500 prizes available to be won each day during the main promotional period (105,000 in total). Winners in England, Scotland, and Wales will win a voucher code for an individual Pizza Hut Restaurants pizza. Winners in Northern Ireland will win a £15 Pizza Hut gift card.
All entrants from England, Scotland, and Wales will receive a randomly selected Pizza Hut Restaurants voucher. These vouchers range from discounts off the bill of 25% or 33%, free desserts or free sides.
Matt Smith, marketing director for Golden Wonder, says: “We want to reward all of our loyal stockists and consumers as our fully-flavoured crisps continue to attract new fans and re-engage those who have fond memories of the brand. Consumers are double winners when they choose Golden Wonder, benefitting from both the strong, punchy flavours and a prize from Pizza Hut Restaurants. With lots of Pizza Hut Restaurant locations across the UK, no-one will have far to travel to enjoy their fully-flavoured meal out.”
The campaign is being supported by multi-channel marketing featuring TV advertising in Scotland and there will also be significant digital, social media and public relations activity in partnership with Pizza Hut Restaurants. There is also specific trade support for the convenience sector including promotional offers and free POS.
Priten Mistry, commercial marketing manager of Pizza Hut Restaurants, adds: “We are delighted to join with Golden Wonder for this promotion, which we believe will be beneficial for both Pizza Hut Restaurants and Golden Wonder. Golden Wonder’s audience is complementary to ours and we believe that the combined investment in this joint campaign should help both brands to attract new consumers and gain traction in their respective markets.”
Golden Wonder, which was created in Scotland more than 70 years ago, is owned by Tayto Group Ltd, which is the biggest British-owned crisp and snack manufacturer, producing five million bags a day across its six UK sites. The company remains family-owned and its headquarters are in Co Armagh, Northern Ireland. In addition to Golden Wonder, its portfolio also includes Mr Porky, REAL Crisps, Jonathan Crisp, Portlebay Popcorn and Tayto, Northern Ireland’s number one crisp brand.