Category: shopper
PayAsUGym launches brand partnership program
PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...
McCoy’s ‘Win Gold’ £10,000 prize promo returns
Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...
Hooch sponsors Leicester Comedy Festival
Drinks brand Hooch is exclusively sponsoring Leicester Comedy Festival, which celebrates its 25th anniversary this year and which expects to attract 120,000 people to...
Batchelors Peas backs Betfred Super League link with Canada trip promo
The UK’s best-selling canned peas brand, Batchelors Peas, has partnered with Betfred Super League rugby for the third year running. The Betfred Super League is the...
L’Occitane supports new flagship store opening with experiential and sampling
‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi-sensorial flagship store on London’s Regent Street last week with a series of PR stunts...
Aunt Bessie’s supports Shelter for National Yorkshire Pudding Day
Frozen food brand Aunt Bessie’s will be donating all profits from the sale of its Homestyle Yorkshires to homeless charity Shelter again this year, to mark National...
Nākd’s social media campaign puts fans’ doodles on OOH billboards
Wholefoods snack bar brand Nākd is showcasing the winning doodles from two fans who entered its ‘Add a little Delight’ social media competition. The sketches will...
Stella Artois x Water.org announces Off Trade activity to help end global water crisis
Stella Artois, AB InBev’s premium beer brand, has announced a new UK promotional campaign as part of its global partnership with Water.org, aimed at helping give...
Yeo Valley links with new Aardman film, Early Man
Dairy company Yeo Valley is running an on-pack promotion linked to the new Aardman film, Early Man, offering consumers the chance to win one of two Caveman breaks or one...
Cadbury partners Sony for Peter Rabbit film release
Cadbury is partnering the new live action/CGI movie, Peter Rabbit – launching in the UK on March 16th – for an on-pack promotion which will offer five families the...
