Sky Arts has appointed tpf to build and manage a website for a new series which tests the art knowledge of the British public.
Fake! The Great Masterpiece Challenge is based on a month-long national art competition which has seen seven masterpieces – all by celebrated British Artists – worth millions of pounds removed from the collections of galleries and museums around the UK and replaced with copies.
Throughout July, members of the public of all ages and experience have been invited to try and spot the seven copies hiding in plain sight on the walls of six galleries in Cardiff, Edinburgh, Liverpool, London and Manchester.
tpf has built the competition website skyartsfake.com, on which all seven displays are also available for investigation online, and where all entrants have to submit their guesses. In addition, the independent agency developed the creative that was used in the galleries.
Those who manage to correctly identify the ‘fakes’, stand the chance of being invited to take part in the series finale. The finalists will compete to win a specially commissioned copy of their very own. Only the museum curators, the production team from IWC Media and presenters Giles Coren and art historian Rose Balston know which pictures are real and which have been replaced.
Alex Gill, Head of Creative and Digital Development at tpf, said: “Fake! The Great Masterpiece Challenge is a brilliantly innovative piece of television, so we’re very proud to be involved with such an integral part of the show. All entries have to come via the website, while it also allows people to inspect the paintings if they can’t get to the galleries. We’re really looking forward to watching the show and seeing how people have done.”
tpf is an independent agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment, visit tpf.london for further information.