experiential

Hooper's Alcoholic Fruit Brews is sponsoring the Summer Nights Film Festival, a series of outdoor screenings of popular films in heritage locations.

Hooper’s sponsors Summer Nights films

Hooper’s Alcoholic Fruit Brews is sponsoring the Summer Nights Film Festival, a series of outdoor screenings of popular films in heritage locations. The 2016...

Shell’s Make the Future Festival is the largest branded festival of 2016 according to global creative agency, Imagination, which created it for Shell.

Shell runs 2016’s largest branded UK festival

Shell’s Make the Future Festival, taking place from June 30th to July 3rd on a site the size of four football pitches in London’s Olympic Park, is set to be the...

Coming up with a great concept is vital to the effectiveness of an experiential campaign. Hayley James, Account Director at integrated agency Sense, sets out three key principles to follow.

How to judge an experiential idea

Coming up with a great concept is vital to the effectiveness of an experiential campaign. Hayley James, Account Director at integrated agency Sense, sets out three key...

The Economist is offering free smoothies made from fruit and vegetables otherwise destined for the rubbish bin as part of its 'Discomfort Food' subs drive.

Economist ‘ugly fruit’ smoothies

The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and...

Hyundai and Copa90 are launching a live ‘FanDome’ football gaming experience featuring YouTube influencers as part of its EURO 2016 activity.

Hyundai EURO 2016 gaming experience

Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as...

Drinks brand innocent is running a new experiential campaign for its Coconut Water, aimed at getting people to use the great outdoors and ‘exercise wild’.

innocent inspires people to ‘exercise wild’

  Drinks brand innocent is running a new ‘real world’ campaign for innocent Coconut Water, with the theme of changing how people see exercise and related habits...

Pitching secrets: found in a bowl of chilli

Pitching is like a bowl of Chilli

Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...

WWF is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers.

WWF hires BEcause for tiger experiential

WWF, the world’s leading independent conservation organisation, is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting...