experiential

Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive London live gig with singer Olly Murs in May.

Pringles 25th birthday Olly Murs gig

Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive live gig with singer Olly Murs in May. Guests will also be...

The Color Run Presented by Skittles UK event series has signed up Renault, Capri-Sun and Alpen as sponsors for 2016,

The Color Run Presented By Skittles 2016

The Color Run Presented by Skittles UK event series, which will be taking place in five cities throughout the UK this summer, has announced that Renault, Capri-Sun and...

Coral is bringing circus thrills to this year's Cheltenham festival with a campaign to get punters to choose it for bets at the racecourse.

Coral ‘Greatest Show on Turf’ at Cheltenham

Coral is bringing circus thrills to this year’s Cheltenham festival with a campaign designed to get punters to choose it as their bookmaker of choice at the...

Experiential and event specialists TRO have launched a new division, ‘TRO Retail’, which will focus on creating experiences in the retail environment.

TRO launches TRO Retail division

Experiential and event specialists TRO have launched a new division, ‘TRO Retail’, which will offer a 360° service focusing on creating experiences specifically in...

King Digital Entertainment launched the latest installment of its mobile game Candy Crush with a specially-built adult bouncy castle, ‘Bouncingham Castle’.

Candy Crush creates ‘Bouncingham Castle’

King Digital Entertainment launched the latest installment of its global mobile gaming phenomenon, Candy Crush, in London last week with a specially-built adult bouncy...

Greene King has launched What’s The Story, an interactive experiential and social campaign for London Glory ale, engaging the capital's inhabitants.

Greene King: ‘What’s the Story’, London Glory

UK brewer Greene King has just launched a year-long experiential and social campaign to celebrate the new look and taste of its capital-inspired ale, London Glory, by...

UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France, carried on a special train.

UEFA EURO 2016 Trophy Tour

UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France between April 1st and June 9th, carried on a special...

Ellie Goulding gave two fans a shock when she joined them for a live performance of her single, Army, as part of MasterCard's Priceless Surprises campaign.

MasterCard surprises Ellie Goulding superfans

BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of...

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell.

Optiwell Waterloo Station domination

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...

innocent drinks is encouraging UK consumers to try its new super smoothies by taking a roadshow on tour to three UK cities.

innocent drinks sampling roadshow

innocent drinks is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its...