Category: experiential
Branston launches #PleaseTheCheese festival sampling tour
Branston, the UK’s best-selling pickle brand, is to launch a UK sampling tour this month, as part of a wider marketing initiative to aimed at reinforcing the pickle...
Goals Soccer Centres appoints ATOM to manage brand experiences.
GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within its 46 football centres around the...
Zipcar Flex gives Londoners the chance to win free driving for a year
Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a...
Robinsons squash sponsors Wimbledon with environmental focus
Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...
Calvet Wines launches Rue du Calvet at Blenheim Palace Flower Show
Calvet Wines has just launched its ‘Rue du Calvet’ campaign at the Blenheim Palace Flower Show this past weekend with an experiential activation featuring sampling...
Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge
In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...
Weber launches Pulse Grill with roadshow visiting 17 European cities
Weber, the world’s best-known brand in barbecuing, has been promoting the launch of its new grill, Pulse, with a European roadshow appearing in 17 separate cities...
Savvy launches live brand experience division
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...
COGS Awards 2018 deadline just four weeks away!
Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for...
How does Promotional Marketing fit into today’s marketing mix?
Jul 05, 2018
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...