Category: Digital

Takumi, a new app which matches brands with Instagram influencers for marketing, claims Instagram is more powerful than Facebook, YouTube and Twitter.

Takumi links brands with Instagram influencers

Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs and bars across the country.

Coca-Cola 2015 designated driver campaign

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs...

St Ives Group-owned CRM agency Amaze One has appointed Tom Rowland-Hill as Head of Business Development. He joins from RAPP.

Amaze One new Business Development Head

Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of...

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers.

Tetley unveils animated sales assistant

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers....

Coca-Cola US has launched a Christmas “Share a Coke” campaign; consumers can order bottle with seasonal names and messages like “Santa,” “Someone Nice,” “Someone Naughty,” “Under the Mistletoe,” “Elves” and “Secret Santa.”

Coca-Cola US runs ‘Share with Santa’

Coca-Cola in the US has launched a new Christmas-themed “Share a Coke” label campaign, giving consumers the chance to order bottle with seasonal names and messages....

Cognac Louis XIII has made a film with John Malkovich imagining the world 100 years from now – but no-one will see the full film for 100 years.

Louis XIII Cognac locks film up for 100 years

Cognac Louis XIII has made a film starring John Malkovich and directed by Robert Rodriguez, which imagines the world 100 years from now – but no-one is going to be...

Global loyalty solutions group Snipp Interactive has appointed Mark Spicer as Director Loyalty Solutions. Based in London, Spicer will report to Adam Doran, Managing Director for Snipp Interactive UK.

Snipp recruits loyalty expert Spicer

Global loyalty solutions group Snipp Interactive has appointed Mark Spicer as Director, Loyalty Solutions. Based in London, Spicer will report to Adam Doran, Managing...

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds.

Levi Strauss US helps shoppers give back

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds. The clothing giant...

delicious. magazine is launching its biggest competition ever in the countdown to Christmas, offering £11,000 worth of prizes in an advent calendar draw.

delicious. mag £11,000 advent prizes

delicious. magazine is launching its biggest competition ever in the countdown to Christmas, offering £11,000 worth of prizes in an advent calendar draw. Prizes include...

Digital, relationship and promotional agency group RAPP has appointed Chris Freeland as UK Chief Executive Officer, effective January 2016.

RAPP UK names Freeland UK CEO

Digital, relationship and promotional agency group RAPP has appointed Chris Freeland as UK Chief Executive Officer, effective January 2016. Freeland was previously Joint...