IPM Bitesize
Bisto launches ‘Open Door Sunday’ campaign
Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative...
Dr. Oetker launches ‘Baking Only’ social platform
Baking category leader, Dr. Oetker, has launched We Bake, which it claims is the first baking-only social media platform for UK consumers. We Bake, which launched at...
Retailers dismiss Gen Z shoppers at their peril!
Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high...
IPM 30 Under 30 2017 winners announced
The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...
IPM Dinner at the House of Lords – ‘Should Political Advertising be Regulated?’
Graham Temple, Chairman of the IPM together with the IPM’s President Lord Black of Brentwood last night hosted a dinner at The House of Lords, attended by...
Poppyscotland hands out poppy Seed Sticks
Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the...
IPM Experiential Effectiveness event
How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...
Sony Ghostbusters partnerships for retail launch
Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of...
Gaviscon in biggest-ever Xmas campaign
Market leading heartburn and indigestion brand Gaviscon has teamed up with culinary experts Great British Chefs to help consumers embrace the festive season and enjoy...
Clipper spreads love with value-add promo
Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans and attract...
