IPM Bitesize
Lucozade Sport launches Move More Win More promo
Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are,...
KHWS appoints Gary Brooks as Creative Director
Brand Commerce agency KHWS has appointed Gary Brooks as Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets....
Maximuscle ‘Make Gains’ at BodyPower Expo
Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first...
CURB names Adam Azor as Managing Director
Creative technology and innovation agency CURB has appointed Adam Azor as Managing Director. Azor (right of picture) joins CURB from Jack Morton Worldwide where he was...
Eagle Eye wins John Lewis contract
Eagle Eye, the SaaS technology company which validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, has won a new...
Cadbury launches ‘Adopt a Cow’ promotion
Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal. The...
Quaker partners MissPrint for ‘overnight oats’ designer jars
Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars. The promotion, running on 1kg packs...
‘Spice girl’ joins Umbrella as Client Services Director
Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global...
TRO Retail takes ‘TRO Boutique’ to the Retail Design Expo
TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring...
Shopper Marketing is coming home
May 17, 2017
Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes,...