Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager.
Andrew Rae, Head of Promotional Marketing at The Black Tomato Agency, says: “Winner fulfilment is at the very core of our service offering. The hard work initially invested in a campaign from a plethora of different agencies, all responsible for varying touchpoints of the promotion, can be undone with anything but perfect winner fulfilment.”
Clarke joins the team with years of experience already under her belt, gained from working in Melbourne for corporate events and leisure specialists Encore Journeys and, prior to that, in consumer insight. Rae says that her knowledge of how to deliver intricate, group experiences as well as tangible ROI reflects the kind of brief that Black Tomato are more regularly delivering.
Rae observes: “We are seeing an increase in brands wanting to deliver more complex itineraries, multi-centre experiences and those that reward groups of people, not the standard ‘trip for two’ prizes. Ellie’s experience and contacts, and the in-house expertise The Black Tomato Agency has with its sister agencies, means we have an unparalleled access to the skills required to deliver ‘remarkable experiences that inspire’.”
The Black Tomato Agency is part of The Black Tomato Group, a collection of innovative teams – Promotions, Agency, Leisure and Studio – headquartered in Shoreditch, London. under one creative roof. The Black Tomato Agency creates, manages and fulfils prize experiences and curates and delivers ground breaking group travel experiences all over the world on behalf of some of the world’s top brands, agencies and companies. It won Gold, Silver and Bronze in the Prize and Rewards category of the 2016 COGS Awards, an industry first.