Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US Sourcing...
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors. As the...
PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...
Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...
Drinks brand Hooch is exclusively sponsoring Leicester Comedy Festival, which celebrates its 25th anniversary this year and which expects to attract 120,000 people to...
The UK’s best-selling canned peas brand, Batchelors Peas, has partnered with Betfred Super League rugby for the third year running. The Betfred Super League is the...
Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director. Reporting directly into Creative Director Chris Helliwell,...
IPM Bitesize
Staffing across borders – one size definitely doesn’t fit all!
Feb 15, 2018
Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US Sourcing...
Peperami Valentine’s Day campaign launches beef variant
Feb 15, 2018
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
Strathmore adds runner Laura Muir to brand ambassador roster
Feb 15, 2018
Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors. As the...
PayAsUGym launches brand partnership program
Feb 15, 2018
PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...
McCoy’s ‘Win Gold’ £10,000 prize promo returns
Feb 13, 2018
Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...
IPM Diploma and Incentive and Motivation graduation
Feb 09, 2018
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
Shoppercentric research: in tough times, consumers favour loyalty cards
Feb 09, 2018
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...
Hooch sponsors Leicester Comedy Festival
Feb 07, 2018
Drinks brand Hooch is exclusively sponsoring Leicester Comedy Festival, which celebrates its 25th anniversary this year and which expects to attract 120,000 people to...
Batchelors Peas backs Betfred Super League link with Canada trip promo
Feb 07, 2018
The UK’s best-selling canned peas brand, Batchelors Peas, has partnered with Betfred Super League rugby for the third year running. The Betfred Super League is the...
David Crease joins WONDER London as Design Director
Feb 07, 2018
Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director. Reporting directly into Creative Director Chris Helliwell,...