Tag: AR, augmented reality, content, content marketing, cooperative movement, digital, image recognition, international, loyalty, Migros, mobile, product information, QR codes, recipes, scanning, smartphones, WPP, Y&R
Y&R develops unique AR app for Swiss retailer Migros
Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and...
Y&R adds to Labstore shopper leadership
Y&R has appointed a new leadership team to drive network integration and accelerate growth within its Labstore Europe shopper marketing business, following rapid...
