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Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and access 2,000 Migusto recipes, 80,000 real-time product ratings on the Migipedia platform and nutritional values and further product information – with more content planned for the future.

Y&R develops unique AR app for Swiss retailer Migros

Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and...