Tag: brand activation, news, prize promotion, promotional marketing, shopper
Cadbury teams up with Panini for ‘Find the Shiny, Win a Legend’ promotion
Cadbury has launched a campaign to support the third year of its ‘Find the Shiny, Win a Legend’ Premier League promotion, which sees it teaming up with Panini. The...
Hellmann’s introduces vegan rain-bao buns to brighten up January
This weekend, Hellmann’s developed a series of plant-powered pastel mayo’s, which starred in £1.00 bao buns served from a pop-up food truck at BOXPARK...
Weetabix offers new Any-Which-Way-A-Bix on-pack promotion
Weetabix is bringing back its Any-Which-Way-A-Bix campaign, introducing a new ‘Win £10,000’ on-pack promotion and in-store activity for the year. As an extension...
Tesco Christmas markets return for third year running with N2O
Award-winning experiential marketing agency N2O is once again delivering festive cheer for Tesco customers with its Bavarian-style Christmas markets. Back for 2019, the...
Savvy delivers the goods with first augmented reality game for a convenience retailer
Leading retail and shopper marketing agency, Savvy, have created and executed the first augmented reality (AR) game for a convenience retailer. The AR Christmas Elf...
Haygarth shines a light on Vodafone’s VeryMe rewards with festive digital Christmas tree
This Christmas, Haygarth has teamed up with Vodafone to present The VeryMe Tree – a fully interactive digital Christmas tree which combines the spectacle of a public...
Westfield London launches Merry Mutts Motel
This week, Westfield London opens the doors to a one of a kind Christmas canine experience – The Merry Mutts Motel – a festive themed doggy drop off service, helping...
Record shopper involvement in Black Friday, but challenging Christmas expected for many retailers
New research investigating UK household shoppers’ plans for Black Friday and Christmas 2019 has been launched today by leading retail and shopper marketing agency,...
The real reason consumers change brands
Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...
Will collaborative retail save our high streets?
Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according to a new report...
