This weekend, Hellmann’s developed a series of plant-powered pastel mayo’s, which starred in £1.00 bao buns served from a pop-up food truck at BOXPARK Shoreditch. The new mayo’s were created in a bid to remedy a typically gloomy and grey month, when money is at its tightest.
The limited-edition condiments retain Hellmann’s status as free from artificial colours and flavours and were created by infusing Hellmann’s Vegan Mayo with different plant-based ingredients. From beetroot (pink), to basil (green), spirulina (blue) and even turmeric (yellow).
The Hellmann’s Vegan Rain-Bao Truck was located at BOXPARK in Shoreditch on Friday 17th and Saturday 18th January. All proceeds from the bao-tiful buns were donated directly to Veganuary – a charity that aims to create a kinder world and healthier planet through educating people about the benefits of a vegan diet.
Rhiannon Lines, Brand Manager at Hellmann’s, said: “We’re excited to give Hellmann’s Vegan Mayo a rainbow-hued makeover in honour of Veganuary. The bao buns taste as good as they look, and we can’t wait for people to get their hands on them. We’ll also track sales in order to identify Londoners favourite flavour bao and our ‘star jar’, in the hopes to bring back the special-edition jar in the not too distant future.”