Tag: food, on-pack promotion, prize promotion, shopper
Nemiroff Serves Up Premier League Promotion That’s Top of the Table
Nemiroff is turning supermarket shelves into stadium seats with a new campaign that celebrates the beautiful game. In partnership with IPM Members Activation, this...
Activation Brews a ‘Proper’ On‑Pack Promotion with St Austell Brewery
“Win a Taste of the South West” bottles Cornish heritage, foodie fandom, and a dash of instant‑win theatre, creating a campaign as packed with flavour...
Woodsman Whisky Taps into Crafty Shoppers with Barrel-Loads of Prizes
How do you reward the hands-on, get-it-done spirit of The Woodsman Whisky’s drinkers? That was the challenge Activation set out to solve with the Doers Draw, a...
Futura Foods Launches YAMAS! On-Pack Competition with Authentic Mediterranean FoodieEscape
Futura Foods has launched an exciting new on-pack competition for its award-winning PDO YAMAS! Greek Feta, inviting shoppers to experience the authentic Mediterranean...
Win Trips With Chips! Birds Eye & Jet2holidays Bring the Sunshine to Supermarket Freezers
Birds Eye are bringing fun and sun to supermarket freezers with ‘Win Trips With Chips’. Created by Cat Among The Pigeons, this major on-pack promotion teams up with...
Dale Farm Scoop Up Family Fun with ‘Delicious Little Wins’ Promotion
Dale Farm has always looked for ways to sprinkle a little extra joy into everyday moments, and their latest on-pack promotion across the ice cream range is no exception....
Join the Club! Peroni Nastro Azzurro Launches Always-On Loyalty Programme
London, UK – 14th April 2025 – Peroni Nastro Azzurro, the UK’s most loved lager brand,[1] in collaboration with marketing partner agency Savvy Marketing,...
Raise the Bar. Make Your Mark. Enter the IPM Awards 2025
The IPM is delighted to open entries for The Awards 2025! After another remarkable year of creativity, innovation, and impact in promotional marketing, we are excited to...
Kallø Launches Innovative In-Store Experience at Waitrose to Celebrate Breakfast Range
Kallø, the ‘naturally different’ food brand from Ecotone UK, is marking its entrance into the breakfast category with an exciting new in-store experience, building...
Activation & Tilda Serve Up New Year Rice-olutions Campaign
January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s...
