Tag: competitions, news, on-pack promotion, shopper
TLC Have ‘All Aisles Covered’ in ASDA
11 campaigns in store at one time. Is this a record? Walk into any of your larger ASDA stores today and you’ll find eleven promotions (yes, eleven!), all concepted,...
Tracy-Locke Europe Launches ‘Zero Losers’ Promotional Campaign For Lucozade
Challenged with boosting awareness of Lucozade’s zero sugar offering and driving impact within the energy drink category, Tracy-Locke Europe are proud to present...
Cat Among The Pigeons With A Tasty Win
The Flavourists, a new plant-based meal kit brand, has appointed promotional marketing consultancy Cat Among The Pigeons to help further grow sales. The Flavourists was...
TWELVE Refreshes With Strongbow On-Pack
Strongbow Refreshing Moments is Strongbow’s biggest through the line campaign to date, with a competition across the On and Off Trade giving away £10,000 every...
Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign
Birmingham based Creative Marketing Agency Folk, announced the arrival of the Pret ‘At Home’ range in retailers by developing a set of four key visuals to announce...
Connected, Convenient, Commercial: Product Trial in a Post-Pandemic World
By Rob Booker, Client Partner at TRO Whilst Covid-19 has led to a challenging couple of years for many parts of the economy, changing consumer habits have had a broadly...
Who’d have thought the QR code would be the New Normal?
By Rob Scott, Creative Director, TLC I recently revisited a planning piece from BBH, published at the height of the pandemic called Clumsy Human. It predicted three...
The IPM Awards & COGS Awards: Winners’ Week – The Results Are in!
In 2021 we have chosen to continue to respect the impact of the pandemic and to celebrate excellence through a digital IPM Award Winners’ Week reveal rather...
The IPM Awards & COGS Awards 2021: Winners’ Week – It’s Time
The IPM Awards & COGS Awards have always represented the pinnacle of excellence in our industry, recognising and applauding innovation and creativity in Promotional...
Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...
