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Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial.

a2 Milk runs ‘Try Me Free’ campaign

Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial....

Stuart Sankey of Quotient Europe explores strategies to drive consumer engagement via mobile advertising and promotions

FMCG: How to Make Mobile Contribute to Brand and Sales Goals

Stuart Sankey of Quotient Europe explores strategies to drive consumer engagement via mobile advertising and promotions With the recent news from eMarketer[1] that...

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Protect your supermarket listing

Digital promotions and couponing can help FMCG brands build or maintain their share of supermarket shelf space, says Stuart Sankey of Quotient The UK retail environment,...