Tag: COGS, COGS Awards, digital, direct marketing, event marketing, experiential, fixed fee, handling & fulfilment, international, IPM, IPM Awards, loyalty, mechanics, on-pack promotion, prize management, Promotional merchandise, promotional products, risk management, sampling, service partners, staffing, techniques
The IPM COGS Awards 2016 opens!
The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...
Dreamland appoints Brand & Deliver
Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...
Can Fulfilment be Fulfilling?
Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions As a ‘fulfilment...
Q&A with Andrew Rae
Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...
Comment: Responsibility as a reward
COMMENT: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at the growth of prize promotions where the reward has an element of social responsibility....
