Tag: chocolate, confectionery, food, partnership, partnership marketing, shopper, shopper marketing
Kinder Surprise partners with Minions for special edition range
The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing...
Independent Venue Week and Yorkshire Tea partner for UK gig campaign
Put the kettle on: Independent Venue Week (IVW), the UK’s leading celebration of independent music venues, has announced a partnership with Yorkshire Tea to...
OREO partners with Snapchat for its biggest European on-pack activity
OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...
Naked Noodle and lastminute.com launch new holiday on-pack
Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...
WeWork and LIKEtoKNOW.it create a shoppable office pop-up
WeWork, the shared community space, has opened its doors to a pop-up office designed by LIKEtoKNOW.it, the largest influencer shopping channel and consumer media...
O2 launches fitness tech campaign
Blue Chip has been helping get O2 off to a running start in 2019 by developing a campaign to support sales of its fitness accessory range. Working with high-end sports...
Brand partnerships in 2018 – Key Trends and learnings
Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...
Piccolo helps refugees and their children this Christmas
Last year 15,000 refugees and asylum seekers experienced destitution, including pregnant women and new mothers. Piccolo, the UK’s fastest growing baby food...
Secret Cinema to create James Bond experience at a secret London location
Secret Cinema will create an experience centred around James Bond – one of the most successful British film franchises ever. For the very first time, Secret Cinema...
Relish launches with a treasure hunt around the historic city of Bath
Last Friday saw the official launch of new IPM Member, Relish Agency. The brand partnership agency, part of the Kin + Carta Connective, invited a collection of their...
