Last year 15,000 refugees and asylum seekers experienced destitution, including pregnant women and new mothers. Piccolo, the UK’s fastest growing baby food company, firmly believes no child should go hungry. The brand will be running its annual One for One campaign this Christmas, to support the work that the British Red Cross does across the country for refugees.
Throughout the whole of December, Piccolo will be donating one infant meal for every Piccolo product bought in Tesco stores nationwide, to support destitute refugee families across the country – last year, the British Red Cross saw a 43% increase in mothers needing food and nappies for their children.
To get involved, customers need to simply pick up a Piccolo pouch, pot or pack in any Tesco store nationwide and Piccolo will donate at least one meal to a family in need as a result.
Cat Gazzoli, founder of Piccolo, says: “I’m so proud to be able to bring our One for One campaign back this year. It’s been a dream to work with Tesco on this initiative and together we’ve been able to put giving back right at the heart of the baby food aisle, support one of the UKs most eminent charities and encouraging parents to get involved in the Christmas spirit.”
In 2017, Piccolo donated 125,000 meals to disadvantaged children relying on food banks throughout the UK, and this year we’re really proud to be working in support of the British Red Cross to help refugee parents who have already gone through more than many of us can imagine and need a helping hand to make life a little bit better for their families.