Tag: advertising, Brands, news, opinion
Brands: Beware poking fun at traditional advertising
Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....
Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion
Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...
5 customer experience principles to max out your next promotion
Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...
The Delta Group announce record sales results and the appointment of two senior staff members to support future growth strategy
The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brands and retailers across the globe,...
N2O hires a trio of Creative talent
Experiential marketing agency N2O has expanded its Creative Team with three new hires, Creative Director Steven Workman, experienced Art Director Jeff Witek, and Senior...
Jack Daniels resurrects the two original saloons of Jack Daniel at London cocktail week
In the early 1900s, when Tennessee was a wet state, Jack Daniel was inspired by the bars he saw in Nashville – ranging from questionable joints to fine establishments...
The IPM announces new Regulatory Affairs Manager, Mani Roberts
The IPM is delighted to announce Mani Roberts as it’s new Regulatory Affairs Manager. Mani grew up in West London and studied at the University of Westminster. After...
What clients are looking for in their Agency leads to become true strategic partners
Abigail Dixon, Director of Labyrinth Marketing and IPM Diploma Course Leader, shares how agencies should understand the clients changing needs to become their...
Revlon opens 24hr Beauty Salon in London to celebrate its colorstay foundation
Revlon is opening a beauty salon in London’s for 24 hours with complimentary treatments to the public for an exclusive 24 hours only in celebration of America’s...
It’s a new look, a new sweet and a new mix for Quality Street 2019
Nestlé’s Quality Street has been given a fresh new look as the first tubs and tins of 2019 hit supermarket shelves. The vibrant redesign takes its cue from the...
