Why virtual reality matters to experiential marketing


Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement.

Virtual reality is not only a fun and immersive tool for both gaming and virtual experiences, but it also stands to be a significant tool for marketers to harness. Virtual reality or VR technology has already been used in some pretty impressive marketing campaigns and will no doubt continue to be an effective and impressive tool in the marketeer’s arsenal.

Marketing campaigns that include virtual reality are considered interesting and progressive by the majority of consumers and often cause a higher engagement with potential customers. 80% of consumers feel positively towards a branded VR experience and marketing campaign.

VR headsets are becoming increasingly affordable and accessible to the public and are likely to continue to become common in homes. In fact, it has been estimated that by 2020 there will be 82 million VR headsets sold worldwide. This increasing availability coupled with some popular targeted campaigns shows how VR is here stay and will have a strong impact on the marketing world.

Here at Eventeem, we have seen the power that VR technology can have on an experiential marketing campaign first hand and have created this detailed infographic to help demonstrate why virtual reality matters to experiential marketing.

If you would like to find out how Eventeem can help you, get in touch with Lee McCarrick at Lee@eventeem.co.uk