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Reinventing the airline experience using an analysis of passenger emotions

Adam Larter, strategy director at brand strategy and content creation agency Studio Black Tomato, and the team, share their findings on consumers emotional experiences...

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Why not wish for some campaign longevity this Christmas?

Molly Harrison, Account Executive at Black Tomato in the Promotions Team, explores campaign loyalty and long-term success over the festive period. Christmas is...

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An internet without advertising

Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands.  Can the internet be...

The Black Tomato Travel Group has launched a new interactive video service, BLACKWIRE, a joint venture between its content division, Studio Black Tomato, and leading interactive video technology company, WIREWAX.

Black Tomato Group launches interactive video content platform

The Black Tomato Travel Group has launched a new interactive video service, BLACKWIRE, a joint venture between its content division, Studio Black Tomato, and leading...

Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency

Creating award-winning campaigns needs brave clients

Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency My cousin and I share a long...

Andrew Rae of incentives and rewards agency The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key customers.

Prize Management: Reward to Retain

Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key...

Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager.

Black Tomato Agency New Hire

Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager. Andrew Rae,...

Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager.

Black Tomato adds Business Development Manager

Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager. Riding high after...

Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from industry insiders.

Q&A with Andrew Rae

Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...

Comment: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at prize promotions where the reward has an element of social responsibility.

Comment: Responsibility as a reward

COMMENT: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at the growth of prize promotions where the reward has an element of social responsibility....