Tag: brand activation, experiential, industry news, retail, sampling
Givenchy L’Interdit @ the Trafford Centre with POD
We worked directly with Givenchy to provide a team of sales staff who raised awareness and drove sales of the Givenchy hero fragrance: L’Interdit, during a key period....
Just Eat! @ The Drive-In with POD
As the UK re-emerged from lockdown, drive in cinema events started popping up across the country, offering customers an opportunity to get out of the house for a safe...
Makeup brand Milani appoints N2O to grow UK social media & influencer marketing opportunities
Milani has appointed experiential and influencer marketing agency N2O to develop its UK social media presence, press outreach and influencer marketing programme. The...
AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020
2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...
TRO SHOWS WAY FORWARD FOR IN-PERSON EVENTS
While government restrictions continue to significantly impact the events industry, TRO has shown that live events are still possible with their work on the recent BMW...
SHARED EXPERIENCE: HOW TO THRIVE IN A POST-PANDEMIC EXPERIENCE ECONOMY
Ahead of the pandemic, the shortcomings in the marketing industry’s narrow definition of experience, and the oversaturation of advertising and content online resulted...
Contact-free sampling gives shopper a Boost
COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether. It just challenges us to...
Are roadshows and pop ups the future of face to face marketing?
The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months....
IPM backed ‘The Good Business Festival’ announces Act 1 speakers
Act 1 of The Good Business Festival is fast approaching, and we’re proud to be able to share with you some of the details of how our first event will take shape. A...
Berlin Hosts The World’s First Electric Convoy At Formula E
BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...
