N20_Red Bull_IPM

N20 and Red Bull Challenge Customers to and F1 Tyre Change ahead of the British Grand Prix

The UK’s number one experiential marketing agency, N2O, worked with Red Bull on an adrenaline-fuelled Pit Stop Challenge experience in the run up to the British Grand Prix.

Challenging customers at Tesco to change the tyres on an F1 car (yes, a real one!), the activation pits people against each other in a time trial to see who can reign supreme.

Competitors who battle it out with their teammate were in with a chance of winning a range of brand experiences including a Red Bull Racing HQ experience for two, athlete-signed merchandise and more.

Clare James, Chief Operating Officer at N2O, said: “This experience is the perfect way to count down to the British Grand Prix and it’s been a really exciting one to bring to life!”

The activation was live at 20 Tesco store car parks across the UK, ending on 18 July. Customers could view the leaderboard and see when the experience was coming to a nearby store at www.redbull.co.uk/tescopitstop