Tag: batteries, celebrity endorsement, Duracell, event, event marketing, FMCG, Great Run Series, mass participation events, shopper, shopper marketing, sponsorship, sports sponsorship
Duracell sets pace for Great Run
Duracell and the Great Run Series have announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of...
TRO takes Volvo on the festival trail
Event and experiential agency TRO is again working on Volvo Cars’ brand sponsorship at UK festivals across the summer and autumn 2016. Building on the success...
Budweiser partners Tomorrowland
Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...
Lipton Ice Tea Extend Your Weekend
Britvic’s Extend Your Weekend Monday morning event campaign for Lipton Ice Tea continues this Monday (July 11th) at London’s Truman Brewery in Brick Lane, with Adam...
Shell runs 2016’s largest branded UK festival
Shell’s Make the Future Festival, taking place from June 30th to July 3rd on a site the size of four football pitches in London’s Olympic Park, is set to be the...
Britvic Waterloo drive for Robinson’s
Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around...
Grace Foods appoints Trigger
Experiential agency Trigger! thinkpeople will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial...
Space win Arla’s Starbucks RTD business
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work...
