2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now being rolled out in the UK, there is finally some light at the end of the tunnel.
The Experiential Activation Community at The IPM is most definitely at the sharp end of live events and has arguably bared the early brunt of the effect of the pandemic.
Steve Simpson, Head of Leith Links at The Leith Agency explains that “Recent developments in vaccine efficacy, availability and planned roll-out to vulnerable groups in the very near future, definitely provides much needed light at the end of the tunnel for the experiential and event industry. Though we’re still looking at April/May for most of the at-risk groups to have received vaccination, it bodes well for the summer and second half of 2021, for clients and agencies to plan with an enhanced degree of confidence. Fans returning to live sport is another positive sign, but that said, we will still need clarity on the return to wider mass gatherings and venues before we can get too excited.”
Micebook, the event planners community asked five agency leaders to share their positives from 2020 and hopes and expectations for the year ahead. Find out what they had to say here.