Tag: ATM advertising, Blue Chip Marketing, coupons, CPG, Cushelle, doordrops, Essity, FMCG, houhsehold goods, hygiene products, money back, money off coupons, on-pack, on-pack promotion, paper products, retail, shopper, shopper marketing, toilet paper, TV, TV advertising
Cushelle runs ‘Quiltiest’ integrated campaign
Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign...
Shopper Marketing is coming home
May 17, 2017
Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes,...