Tag: AR, digital, experiential, fashion, Lego, London Fashion Week, pop-up, Snapchat, snapcode
LEGO creates shoppable AR experience on Snapchat
KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social...
Four Student Marketing trends to implement in 2019
BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience. Just when a business...
Manchester’s Finest creates Bandersnatch experience
Spurred on by the popularity of the choose-your-own-adventure TV show on Netflix, Black Mirror’s Bandersnatch, media platform Manchester’s Finest wanted to...
Huawei opens its first experience store
Leading technology manufacturer Huawei has opened the doors to its inaugural retail experience in Warsaw. Entitled the ‘Huawei Experience Store,’ brand...
Dare launches platform that transforms offices into handbell choirs
Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors...
Kezzler and Amcor partner with Mondelēz for personalised gifting with Toblerone
Kezzler and Amcor have partnered with Mondelēz to launch a Toblerone campaign that enables consumers to record a special video message linked to their chocolate bar and...
Harvey Nichols presents world’s first shoppable Christmas carolers
TBWA\London has created a Christmas campaign with a difference for Harvey Nichols with the world’s first shoppable Christmas carolers – all wearing Harvey...
Severn Trent celebrates water with VR roadshow for kids
Severn Trent has officially kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to delight and inspire children about...
Dine, in partnership with Three, to give operators access to 2 million diners per month
A landmark partnership between Dine and, telecoms giant, Three UK is set to drive footfall for operators. Dine, the UK’s fastest-growing marketing platform for...
LOUIS XIII cognac presents its ‘Smart Decanter’
In February 2019, LOUIS XIII cognac will step into the future by integrating NFC technology into its ‘Smart Decanter’ to provide clients a seamless access to...
