Tag: digital, on-pack promotion, shopper, shopper marketing
Is the High-Protein Snack Category Ready for a Cosmic Shift?
Oct 31, 2024
Meateors has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category.
IPM Awards 2024: And the Winners Are..
Sep 25, 2024
Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage.
TRO Drives Automotive Passion at Goodwood Revival 2024
Sep 11, 2024
TRO Drives Automotive Passion at Goodwood Revival 2024
Giant Pink Cat Surprises Passersby at Waterloo Station
Aug 21, 2024
A giant pink cat hologram surprises commuters at London Waterloo...
tpf Drops Prize Lockers Packed with Rewards Across John Lewis Stores
Jul 09, 2024
Get ready for a summer of surprises as tpf deposits prize lockers across the UK.
TA-DAA! Activation Spices Up Shopper Journey with Tilda
Jul 04, 2024
Activation partners with Tilda for a flavourful campaign.
Lounges.tv Disrupts Streaming with Creator-First Revenue Model
Jul 01, 2024
Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers...
Activation team up with Benecol to offer a Year of ‘Good Living’
Oct 16, 2023
With National Cholesterol Month just round the corner, Activation have announced the launch of a brand new health-focused promotion for Benecol. The task was to bring...
Activation’s Brand Campaign Development For Wall’s
Aug 07, 2023
This year, Activation has been on a journey with Wall’s developing their new brand comms platform. From working through their strategic challenges, audience...
New Website For Sarson’s Vinegar
Jun 14, 2023
Sarson’s has been hard at work creating a fresh brand identity that launched in the spring of 2023, and with this, they’ve enlisted the help of Activation yet again...