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week 40

TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience

TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...

VK and new look

VK campaign sorts summer for shoppers with 20% off at New Look

To celebrate a new listing in Tesco and reward loyal VK fans, VK will be giving consumers 20% off leading fashion retailer, New Look, with every purchase of its mixed...

Sense and KIND

KIND summer campaign turns kindness into power

To explore the true power of kindness, healthy snack bar brand KIND is launching a series of ‘Powered by KIND’ experiences in the UK this summer. Created and run by...

fosters

Foster’s Friday campaign looks to kick off the weekends with the return of Brad and Dan

Australian-born lager Foster’s – one of the most loved beer brands in the UK – is looking to put the fun back into Friday with a major on-trade campaign...

the awards shortlist

IPM announces shortlist for The Awards 2019

Following an exhaustive, five week judging process – which included detailed online scoring of every submitted campaign and three lively, face-to-face judges panel...

Initials opinion

The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change

Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...

Colin Hodgson opinion

Five fronts in the battle for customer loyalty in 2019

Colin Hodgson, Sales Director at Edenred shares how to stay ahead of the battle for customer loyalty. People’s expectations about how brands should behave will have...

tottenham

Tottenham Hotspur FC appoints StreetPR for new stadium ‘Fanbassador’ role

Tottenham Hotspur FC has again picked specialist staffing agency StreetPR to provide a team of ‘fanbassadors’ to welcome supporters to its games. This time they will...

Mcdonalds peely peely

McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the...

giant red nose

Giant red noses pop up across UK for Sainsbury’s

Supersized selfie red noses are popping up across the UK as Sainsbury’s counts down to Red Nose Day on 15th March. They have launched their official Red Nose...