Tag: 2019, brand activation, campaigns, promotional marketing, top10
The top 10 most read campaigns of 2019
As another year of IPM Bitesize comes to an end, we thought we would summarise the ten most read campaigns of 2019. Descending from 10, we have… 10. Müller Rice...
TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience
TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...
VK campaign sorts summer for shoppers with 20% off at New Look
To celebrate a new listing in Tesco and reward loyal VK fans, VK will be giving consumers 20% off leading fashion retailer, New Look, with every purchase of its mixed...
KIND summer campaign turns kindness into power
To explore the true power of kindness, healthy snack bar brand KIND is launching a series of ‘Powered by KIND’ experiences in the UK this summer. Created and run by...
Foster’s Friday campaign looks to kick off the weekends with the return of Brad and Dan
Australian-born lager Foster’s – one of the most loved beer brands in the UK – is looking to put the fun back into Friday with a major on-trade campaign...
IPM announces shortlist for The Awards 2019
Following an exhaustive, five week judging process – which included detailed online scoring of every submitted campaign and three lively, face-to-face judges panel...
The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change
Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...
Five fronts in the battle for customer loyalty in 2019
Colin Hodgson, Sales Director at Edenred shares how to stay ahead of the battle for customer loyalty. People’s expectations about how brands should behave will have...
Tottenham Hotspur FC appoints StreetPR for new stadium ‘Fanbassador’ role
Tottenham Hotspur FC has again picked specialist staffing agency StreetPR to provide a team of ‘fanbassadors’ to welcome supporters to its games. This time they will...
McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the...
