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Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies, Frosties and Coco Pops Croc Prints. The new promotion kicks off in January 2017.

Kellogg adds collectible spoons for kids’ brands

Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies,...

Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017.. where consumers can get £5 off Play-Doh when spending £20 or more on the children’s modeling clay or associated Play-Doh products such as the Play-Doh factory. The promotion will be appearing on the breakfast cereal’s Original variety 450g and 750g pack sizes.

Ready Brek partners Play-Doh

Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017, where consumers can get £5 off Play-Doh when spending £20 or more...

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of Shredded Wheat, consumers won’t ‘do’ life, they’ll ‘shred it’.

Shredded Wheat ‘shred’ life

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, consumers won’t just ‘do’ life, they’ll...

The Color Run Presented by Skittles UK event series has signed up Renault, Capri-Sun and Alpen as sponsors for 2016,

The Color Run Presented By Skittles 2016

The Color Run Presented by Skittles UK event series, which will be taking place in five cities throughout the UK this summer, has announced that Renault, Capri-Sun and...

Shreddies breakfast cereal is partnering ITV’s Britain’s Got Talent and will be offering tickets to BGT shows as prizes in an on-pack promotion.

Shreddies partners Britain’s Got Talent

Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running...

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday.

Brand Belief brings back ‘Better Breakfast’

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday. Brand Belief, which specialises in multi-brand,...